白茶直播电商生态：抖音/快手/视频号的流量逻辑

Live commerce is white tea's fastest-growing sales channel. Platform landscape: Douyin white tea live-stream daily GMV exceeds 50M yuan; top streamers achieve millions per session; Kuaishou focuses on lower-tier markets, average order 100-300 yuan; WeChat Channels leverages WeChat ecosystem with high private-domain conversion, average order 300-800 yuan. Core traffic logic: 1) Content seeding → live-stream conversion → private domain retention → repurchase & referral; 2) Algorithm ranking depends on 'watch time + interaction rate + conversion rate'; 3) White tea category competition intensifies, ad costs rise, but core-origin direct-supply livestreams maintain price advantages.